360 degree product photography offers both creative and practical applications, but it is most often useful to companies who want customers to be able to view their products from all angles. I am able to set various parameters for each project; in this case, I was asked to illustrate the product handle as it would appear in use, so I added that motion sequence to the end of the product spin. I also created a 60-frame animation to give a much smoother feel to the spin.
At any time, you can click over the image and drag left or right to move it as you please. Once you release, the animation will continue in whichever direction you spin it.